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| Ringing in the new year There are necessary evils in the world, and sometimes you have to be a part of one so that you can eat. Or have a roof over your head. Or buy cat food. Or pay for web site hosting. All the important things in life, eh?
So please forgive me in advance for the evil of which I am a part. Make no mistake, I am not proud of it. In fact, I didn't even know I was doing it until late last year in a client meeting when I took the blinders off, the ear plugs out and really listened to what they were saying.
It's like this: when you're out trolling the web, you're being followed. And I don't mean that Big Brother type thing where the government knows your every move, your every habit. Believe me, it's much worse than that! When you click a box in a web survey, or sign up for some free air miles or vote in a simple sports poll, you leave yourself wide open to telemarketers! (I told you it was ugly!)
I've been the Polyanna during my career on the "bleeding edge of the way new economy," believing I was making the user's (that's you, don't you know) experience simple, less daunting. When all along, I have been putting check boxes, drop downs and all sorts of other things on web forms for you to click and select so that before you know it, you've given someone permission to call you up at suppertime to tell you about the next great thing in pet life insurance!
And I'm really sorry. Really. If it's any consolation, they call me all the time too. I'd like them to stop. I'd like to tell the clients that people don't want to be called at home at all hours so that they can sign up for something else and the spam keeps coming and coming. I do tell them, but then I have to cave to their desires because they're paying me to eat, and sleep and all that other stuff.
So just get one of them phone number zappers, or call-display at the very least. Better yet, just don't pick up the phone at suppertime anymore. They may think they have your permission to call you, to sell your phone number or e-mail address to another telemarketer, but they didn't really ask you, did they? They just had me add a check box. And you don't have to click it!
Thanks, sorry, and good luck!
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Ahem. I am sorry in advance.
