Which leads me to the write-in campaign. The other day whilst chatting online with a colleague, an expert in top quality brands and logos, I might add, we were talking about the new Apple iPod that can hold 7,500 songs. I said "Hell, I need to hold 7 milk crates of records in my pocket..." to which he replied, "that should be Apple's next campaign."
So here's the thing: it's time to start lobbying Apple to run my challenge as the next marketing campaign. We'll personally know it as the Get Trish a big-ass iPod campaign, but for Apple, it speaks right to the market with all the money. Boomers who have all their vinyl stashed somewhere in the damp basement. Imagine, a generation of culture in your pocket!
Because another thing, you see, the Canadian dollar is getting better...jumped 10 cents when we weren't looking...yet the price of the iPod hasn't gone down. And I really want one that I can put my albums on. And then I will never have to move the damn heavy vinyl ever again!
E-mail Apple or write them a real letter at:
Apple
1 Infinite Loop
Cupertino, CA 95014
You can even call 'em at 408.996.1010
I can supply photos of the albums, photos of the pixel monkeys in action, anything they want. I just want a suped-up iPod in return. Say it now and say it often: 7 Milk Crates of Vinyl in Your Pocket! Think differently, eh?
Thanks and good luck.