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Millennium madness

"Like the indefatigable cockroach
in a post-nuclear world, TQC™ will be
a beacon, leading the confused masses."
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February 25, 2003

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Marketing geniuses, wake up!
Mmmm. A frosty beer after a long day at work. Or shoveling. Or when you're sitting on the dock under the hot sun. Or when surrounded by friends in your favourite hangout. Manly, yes, but I like it too! beer in snow
Throughout the endless hockey season, we're inundated with advertisements about beer. The adds even slip beyond the hockey games and into the middle of CSI and the West Wing. And of course all the ads have stupid-ass white guys doing really annoying things together. I swear if I hear "Why do we do what we do? Why do we look like we do?" or "Imagine finding someone's organ" one more time I'm going to smack someone, I mean really smack 'em!

Do you suppose there's just one marketing genius around who might wake up and realize that women like beer too? Do you suppose anyone ever thinks to market beer to women? And don't tell me "there are women in those snowboarding and white-water-rafting beer ads" because the women in those ads just walk around watching the men drink their beer.

Perhaps women are just too smart, and maybe women have way more taste than the guys with dinks. After all, who would want to drink Labatt's Blue or Molson Canadian anyway? Yuck! So ignore the above. The marketing geniuses truly are geniuses because they know women aren't stupid frat boys and all the money in our government's coffers comes from taxes on taste-free watery beer bought by the most important demographic in the marketing world.

Thanks and good luck.

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