How to get ahead in advertising without really trying. Or the barefoot executive wore tennis shoes. What?
Okay, this is the deal. Pigdump's cub reporter Chris Norton has gone on assignment in one of Canada's well known advertising agencies (the name of which slips my mind right now, but nevertheless, be impressed.) You'll all remember Chris's first foray into the investigative field of journalism with her inside look at a high flying NBA basketball game. Okay, she missed the deadline and her piece didn't run, but darnit, she's just a kid!
We've sent her out into the field (that's a term they teach you at j-school) to find out the poop, the scoop, the thrills, the deals... we just really want to know how people get big money to come up with slogans like "You'll wonder where the yellow went when you brush your teeth with Pepsodent," or "If you think it's butter but it's not, it's Chiffon," or our current favourite here at Pigdump "You mutants stole our style!"
I must warn you darling and devoted Pigdump visitors not to expect too much right... because face it, young Chris had to sign a whack of non-disclosure agreements just to get in the door of... of... of whatever its name is, and she certainly does not want to get her narrow ass fired. However, she did check in with the desk last night and told us she has already heard the word LEVERAGE used incorrectly as a verb on 2 occasions! Good God! Needless to say we will be reporting all of her findings in the days to come. Good luck, Chris!
