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"Yesterday, the senior
Pigdump editor took
a walk in the snow."
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November 13, 2008

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trish
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I used to be complacent...

...now I'm more or less amused.
snowman 2008

About five years ago, the brain trust at Pigdump was sitting around on their collective keisters (and you know how that can hurt), just watching the world go by. Oh sure, they were publishing willy nilly back then, being one of the few survivors of the internet bust in the Top Quality Content™ channel. But something was missing.

As you know, they relocated the home office to Muskoka to reinvent themselves, to rejuvenate the brand, to feel fresh all over again (because sometimes, they just didn't feel fresh.) But if you're a regular Pigdump visitor, you'll know there have been ups and downs since the office has been in cottage country. Weeks, nay months sometimes went by without a peep from the crack content team.

Recently, Pigdump has come alive again...you may have noticed...or not. But even after a three-month flurry of activity, Pigdump has been slumping lately. Why, you ask? Complacency. Again. It feels like we've seen everything. To quote the kids, "Been there, done that." Ugh. Even THAT expression is old and tired.

blurry deer

We watch the ice on the lake melt. Then the Citiots come. We're attacked by blackflies and mosquitoes. We buy cords of wood. We stack the wood. We do some consulting. We put the canoe away, we watch the ducks and geese fly south. We watch the lake freeze, we shovel, and shovel, and shovel, and shovel...

Sigh.

But all of a sudden...

...things go a little nuts. Since the last Pigdump TQC™ entry on November 3rd, the world has popped up and amazed us again. For instance:

- I watched a deer swim across the lake
- It was 20°C for three days in a row in November
- Two days later, I was building a snowman
- The USA elected a black president
- For the first time, I'm OLDER than a US president (just!)
- I have experienced a market crisis to rival 1929

So we will NOT be like that other philosopher, Francis Fukuyama, who declared The End of History in 1989. When days, weeks, months go by without anything new happening, we will continue to look out the window to catch the next unexpected nature show. We will not assume bad guys always win. We will throw away the shovels and make snow sculptures instead. We will NOT let complacency do us in again!

Thanks and good luck!

(Well, there may be the odd day in winter where we just feel like hibernating, but that's all. We promise. We hope...always hope...)

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